This project consisted of creating a menu and advertising for a fake restaurant. I chose a 1920's speakeasy on the Ohio river as my restaurant.
Word Mark Exploration
Final Word Mark
Digitize
Sketched on paper. Drawn in Procreate.
Color Iterations
Final Menu
Commercial
I experimented with creating an animated commercial for the restaurant. I took inspiration from the animation style called rubber hose to create a mascot character for the restaurant. I made the character's silhouette similar to the woman on the menu to add cohesion and animated a winking sequence frame by frame to imitate the rubber hose animation style.
Final Commercial