Storyboarding
The objective of this project was to create an advertisement for an AI program called Kadant SIM that lets consumers know what settings to adjust on their fiber processing machine in real time to ensure resource maximization. It must follow company brand guidelines through the use of color, shapes, and typography.
Final Storyboards
I decided on using shadow imagery to illustrate how the AI would act as a digital copy of the real machinery. I limited the color palette to the four main brand colors to keep the identity consistent. I kept compositions minimalistic to ensure the information could be read easily.
First Completed Video
Pivot
I received critique to apply when I presented my video to some of the company's engineers. The AI system was in the process of expanding to work for all products in the fiber processing system instead of just the one product my first video focused on. I responded by changing my video concept to include how the AI would function with all products in the fiber processing system.
Final Storyboards
Final
