Research
The objective of this project was to create and brand a fake publication of our choosing. I chose to make my publication about gymnasts and named it ACRO. I chose the font Good Times Heavy Italic to begin iterating on a word mark.
Iteration
Final Word Mark
Publication Iteration
I experimented with ways to show movement in my publication. I decided to use circles to emphasize the movement path of the gymnasts. I based the color palette off of Olympic medal colors.
Brand Guideline
Final Compositions
Commercial
I decided to make a social media video advertisement to add on to this assignment. I used my original color palette as well as the Olympic ring colors because the issue I created focused on the events of the Olympics. I chose Rebeca Andrade's floor routine music as background music since she was a featured gymnast in the article.
